How to Make a Nine out of Ten Gallery Logo
A picture speaks a thousand words . A logo goes beyond that it gives people the image of what you want to sell to people. If you are making a logo you have to think both as an artist and as a marketer. As the bearer of the information the logo has to speak clearly to all potential clients. Emphasis is laid on passing a perfectly balanced message that is neither to weighty or lacking in substance. Seeing the end from the beginning will help you make the necessary steps to help you hit the target that you had as you planned to make a logo. Like everything else a great logo is work . However , the prospects of a big pay check at the end and probably more contracts for the same is motivation enough to keep you going.
There is no escaping research. It might be a case of how to go about it or even your market niche. In the case of art for instance you have to know who your customers are. What works for a certain age group might not work for the other like though crazy and wild would work well with the current generation it may be a bit much for older people. You might find patterns to be more satisfactory for mature individuals. Your best bet is to remember which works for who because that’s what keeps you in business.
Being unique when it comes to logos is a decision that you have to make. It has to awe people in the uniqueness of its make from the first time they lay their eyes on it. Diversity sells and that’s what your logo should exhibit. It is quite possible to look at what has been done before and combine the creations to come up with a unique piece. What counts is that it retains its authenticity. The worst blow you can ever give to yourself is have your work confused with someone else’s. You can’t stop at one you have to keep making a series of diverse logo designs. Every logo gives you new ideas and combining each of these ideas might leave you with one of the greatest logo inventions.
You might want to incorporate the life of the art if doing a gallery logo. The person who comes across the logo should feel compelled to want more. If it doesn’t move you ,even a bit, then you need to get back to work. While its impossible to impress everyone the logo has to manage to capture most people’s attention . Whether you chose to go simple or all out the result should be more people getting interested.